Most tour operators recognise that a clean and safe environment is critical to their
success. Fewer have the management tools or experience to design and conduct tours that
minimise their negative environmental,
social and economic impacts while optimising their benefits. To develop and implement these
tools in their own operations, and encourage other tour operators to do the same, a group of tour
operators from different parts of the world joined forces to create the
Tour Operators' Initiative for
Sustainable Tourism Development. With this Initiative, tour operators are moving towards
sustainable tourism by committing themselves to the concepts of sustainable development as
the core of their business activity and to work together through common activities to promote
and disseminate methods and practices compatible with sustainable development. The Initiative
has been developed by tour operators for tour operators with the support of the
United Nations Environment Programme (UNEP),
the United Nations Educational, Scientific
and Cultural Organization (UNESCO) and the
World Tourism Organization (WTO/OMT),
who are also full members of the Initiative.
As a tour operator, along with adopting an appropriate code of ethical conduct, we believe that
effectively integrating sustainability into our business model requires the establishment of a
coherent company policy and accompanying management system that sets out clear targets and actions
on economic, environmental and social performance. Building this system on already existing
internal processes helps to minimize the cost of implementation and promotes integration within
Horizon's overall operations.
We developed STOP based on the principles contained in the Statement
of Commitment to Sustainable Tourism Development, an initiative developed by the Tour
Operators’ Initiative for Sustainable Tourism Development with the support of the
United Nations Environment Program (UNEP), the United Nations Educational,
Scientific and Cultural Organization (UNESCO) and the World Tourism Organization
(WTO). Every year these standards are re-examined and, where appropriate, targets
are raised or new standards are added.
Internal Management: We apply sustainability practices to the operations
and activities that take place within our office as follows:
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Use recycled paper for brochures and marketing materials.
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Minimize energy use (energy efficient bulbs, regulation of heating and air
conditioning, etc).
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Minimize waste production (reduce unnecessary packaging, promoting
use of public transport, etc).
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Develop an overall strategy to drive communications online through the website
and emails and reduce dependence on direct mail.
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Ensure acceptable staff working conditions and responsible labour practices.
Educate staff and partners in the principles of sustainability.
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Rethink, reduce, reuse and recycle paper. Contribute annually to charities and
NGO’s which reflect these values.
Trip development and management: We apply sustainability practices
in our choice of services, routes and activities with a view to designing trips that
have lower environmental and social burdens while still yielding acceptable returns:
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Take into account existing environmental management strategies, infrastructure and
policies, as well as the track record of the country or destination on social and
human rights issues when choosing destinations.
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Use locally-owned and operated accommodation whenever possible. Visit ecological
and culturally protected areas on our tours whenever possible and provide detailed
information on such areas to our travellers.
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Provide employment and/or business opportunities to local people.
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Limit the maximum group size to 24 travellers on all tours.
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Participate in clean-up/conservation/community development projects in areas that
may require support and that Horizon tours visit.
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Ensure that local operators and other travellers are aware of the benefits of
conducting small-group tours.
Supply chain management: We use third party suppliers extensively
(from hotels to transport companies), especially on our international trips. We apply
sustainability practices in the selection and contracting of service providers for
the delivery of our on trip experience as follows:
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Set targets and actions for achieving sustainable supply chain goals in consultation
with suppliers. Develop a policy and standards for how to reduce impacts and measure
the current performance of service providers to establish priorities for action.
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Assess suppliers on their performance and supporting improvements, and providing
incentives for meeting the standards.
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Support suppliers in their efforts to be more sustainable by raising their awareness
on sustainability issues, providing feedback on performance so they can learn where
and how to make improvements, and offering support for sustainability actions.
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Ensure that suppliers comply with sustainability standards by creating incentives
for good performance and using contractual procedures to enforce requirements.
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Refuse to work with suppliers who engage in exploitative practices (from selling
endangered species products to harming threatened habitats).
Customer relations: We apply sustainability practices in our customer
relations by providing information on appropriate behavior as follows:
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Encourage travelers to purchasing local products and respect local cultural norms
Encourage travelers to avoid environmental impacts such as littering or wildlife
disturbance.
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Promote the vision and philosophy behind STOP in all marketing campaigns.
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Train our guides in low-impact travel (in an environmental and social context),
regional conservation issues and/or projects.
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Advocate creative charitable contributions as incentives for booking Horizon
trips (see our book a trip, donate a buffalo campaign).
Co-operation with destinations: We apply our sustainability practices,
both individually and through joint industry forums, to influence the sustainability of
destinations by supporting sustainable decision-making by destination authorities and
other local actors and by engaging in philanthropic activities.